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Celebrities Endorsements Gone Wrong: Lessons for Brands

Celebrity endorsements can be a double-edged sword. While partnering with celebrities can elevate a brand’s visibility and credibility, not all celebrity endorsements result in success. Missteps in this arena...

Celebrities Endorsements Gone Wrong: Lessons for Brands

Celebrity endorsements can be a double-edged sword. While partnering with celebrities can elevate a brand’s visibility and credibility, not all celebrity endorsements result in...